AI-Powered Digital Marketing, Social Media Strategy, SEO
Client
AAPKI POOJA
Services
AI-Powered Digital Marketing, Social Media Strategy, SEO
Industries
Lifestyle & Clothing
Date
August 2025
Challenge
AAPKI POOJA, a rising lifestyle and clothing brand, had strong offline sales but struggled to build an impactful digital presence. Despite having trendy and high-quality collections, their online visibility was limited, making it difficult to reach fashion-conscious customers beyond their local network.
They needed:
- Smarter campaigns to showcase their collections to the right audience.
- Stronger social media branding to compete with established fashion labels.
- A data-driven marketing strategy that could directly convert engagement into sales.
Solution
GIMIC crafted a tailored AI-driven digital marketing strategy to help AAPKI POOJA expand online.
Our approach included:
- Designing AI-powered ad campaigns that targeted fashion-forward demographics across Instagram, Facebook, and Google.
- Using predictive analytics to anticipate shopping patterns and optimize campaign timing.
- Building a consistent social media identity with lifestyle-driven content and engaging visuals.
- Improving SEO and content marketing to ensure discoverability for clothing and lifestyle keywords.
- Integrating marketing automation (emails, WhatsApp, SMS) to build customer loyalty and repeat sales.
The result? AAPKI POOJA saw a significant boost in online engagement, brand recognition, and conversions — growing their customer base beyond their offline presence.
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