Social Media Management, Instagram Marketing, Content Strategy
Client
Hot Pockets
Services
Social Media Management, Instagram Marketing, Content Strategy
Industries
Entertainment & Lifestyle (Snooker Club / Café)
Date
January 2025
Challenge
Hot Pockets had an active offline presence as a snooker and café destination, but their Instagram presence lacked strategy and consistency. Their challenges included:
- Low engagement despite regular posting.
- No clear brand voice or content style.
- Limited reach to new potential customers.
They needed a professional approach to Instagram marketing to strengthen their digital visibility and attract new audiences.
Solution
GIMIC took over Hotpockets’ Instagram management to create a stronger, more engaging brand presence.
Our approach included:
- Developing a content strategy tailored to Hotpockets’ audience, highlighting both the snooker experience and café lifestyle.
- Designing high-quality visuals and reels with a modern and creative aesthetic.
- Using engagement-driven captions and hashtags to improve discoverability.
- Running story campaigns and interactive polls to increase customer interaction.
- Tracking analytics to continuously optimize performance.
Within months, Hotpockets saw a significant rise in engagement, followers, and local footfall, making Instagram a key driver of their brand awareness.
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